{"id":11989,"date":"2024-06-17T12:50:19","date_gmt":"2024-06-17T18:50:19","guid":{"rendered":"https:\/\/board.org\/?p=11989"},"modified":"2026-03-31T16:08:28","modified_gmt":"2026-03-31T22:08:28","slug":"leadership-qa-on-balancing-data-minimization-and-privacy-compliance","status":"publish","type":"post","link":"https:\/\/board.org\/data\/resources\/leadership-qa-on-balancing-data-minimization-and-privacy-compliance\/","title":{"rendered":"Leadership Q&#038;A on Balancing Data Minimization and Privacy Compliance"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p data-start=\"339\" data-end=\"602\"><strong data-start=\"339\" data-end=\"424\"><span class=\"BZ_Pyq_fadeIn\">Privacy <\/span><span class=\"BZ_Pyq_fadeIn\">regulations <\/span><span class=\"BZ_Pyq_fadeIn\">require <\/span><span class=\"BZ_Pyq_fadeIn\">organizations <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">delete <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">no <\/span><span class=\"BZ_Pyq_fadeIn\">longer <\/span><span class=\"BZ_Pyq_fadeIn\">needed<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">but <\/span><span class=\"BZ_Pyq_fadeIn\">there <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">often <\/span><span class=\"BZ_Pyq_fadeIn\">ambiguity <\/span><span class=\"BZ_Pyq_fadeIn\">around <\/span><span class=\"BZ_Pyq_fadeIn\">how <\/span><span class=\"BZ_Pyq_fadeIn\">long <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">should <\/span><span class=\"BZ_Pyq_fadeIn\">be <\/span><span class=\"BZ_Pyq_fadeIn\">retained. <\/span><span class=\"BZ_Pyq_fadeIn\">Companies <\/span><span class=\"BZ_Pyq_fadeIn\">must <\/span><span class=\"BZ_Pyq_fadeIn\">determine <\/span><span class=\"BZ_Pyq_fadeIn\">appropriate <\/span><span class=\"BZ_Pyq_fadeIn\">timelines <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">keeping <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">when <\/span><span class=\"BZ_Pyq_fadeIn\">it <\/span><span class=\"BZ_Pyq_fadeIn\">must <\/span><span class=\"BZ_Pyq_fadeIn\">remain <\/span><span class=\"BZ_Pyq_fadeIn\">identifiable.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p data-start=\"339\" data-end=\"602\"><strong data-start=\"604\" data-end=\"693\"><span class=\"BZ_Pyq_fadeIn\">Implementing <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">clear <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">retention <\/span><span class=\"BZ_Pyq_fadeIn\">strategy <\/span><span class=\"BZ_Pyq_fadeIn\">supports <\/span><span class=\"BZ_Pyq_fadeIn\">both <\/span><span class=\"BZ_Pyq_fadeIn\">compliance <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">efficiency.<\/span><\/strong> <span class=\"BZ_Pyq_fadeIn\">Retaining <\/span><span class=\"BZ_Pyq_fadeIn\">excessive <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">extended <\/span><span class=\"BZ_Pyq_fadeIn\">periods <\/span><span class=\"BZ_Pyq_fadeIn\">increases <\/span><span class=\"BZ_Pyq_fadeIn\">costs <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">introduces <\/span><span class=\"BZ_Pyq_fadeIn\">unnecessary <\/span><span class=\"BZ_Pyq_fadeIn\">risk.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p data-start=\"339\" data-end=\"602\"><strong data-start=\"790\" data-end=\"842\"><span class=\"BZ_Pyq_fadeIn\">Panelists <\/span><span class=\"BZ_Pyq_fadeIn\">recommended <\/span><span class=\"BZ_Pyq_fadeIn\">taking <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">cautious <\/span><span class=\"BZ_Pyq_fadeIn\">approach<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">using <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">minimization <\/span><span class=\"BZ_Pyq_fadeIn\">practices <\/span><span class=\"BZ_Pyq_fadeIn\">or <\/span><span class=\"BZ_Pyq_fadeIn\">synthetic <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">whenever <\/span><span class=\"BZ_Pyq_fadeIn\">possible.<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p data-start=\"339\" data-end=\"602\"><strong data-start=\"916\" data-end=\"965\"><span class=\"BZ_Pyq_fadeIn\">When <\/span><span class=\"BZ_Pyq_fadeIn\">building <\/span><span class=\"BZ_Pyq_fadeIn\">support <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">privacy <\/span><span class=\"BZ_Pyq_fadeIn\">initiatives<\/span><\/strong><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">framing <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">issue <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">personal <\/span><span class=\"BZ_Pyq_fadeIn\">terms <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">be <\/span><span class=\"BZ_Pyq_fadeIn\">effective. <\/span><span class=\"BZ_Pyq_fadeIn\">Asking <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">partners <\/span><span class=\"BZ_Pyq_fadeIn\">whether <\/span><span class=\"BZ_Pyq_fadeIn\">they <\/span><span class=\"BZ_Pyq_fadeIn\">would <\/span><span class=\"BZ_Pyq_fadeIn\">feel <\/span><span class=\"BZ_Pyq_fadeIn\">comfortable <\/span><span class=\"BZ_Pyq_fadeIn\">if <\/span><span class=\"BZ_Pyq_fadeIn\">their <\/span><span class=\"BZ_Pyq_fadeIn\">own <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">were <\/span><span class=\"BZ_Pyq_fadeIn\">used <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">same <\/span><span class=\"BZ_Pyq_fadeIn\">way <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">help <\/span><span class=\"BZ_Pyq_fadeIn\">shift <\/span><span class=\"BZ_Pyq_fadeIn\">perspectives.<\/span><\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"none\">During our recent leadership panel, <\/span><a href=\"https:\/\/go.board.org\/empowering-analytics-through-privacy\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Empowering Analytics Through a Privacy Lens<\/span><\/a><span data-contrast=\"none\">, <\/span><span class=\"BZ_Pyq_fadeIn\">members <\/span><span class=\"BZ_Pyq_fadeIn\">from <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">Enterprise <\/span><span class=\"BZ_Pyq_fadeIn\">Data <\/span><span class=\"BZ_Pyq_fadeIn\">Strategy <\/span><span class=\"BZ_Pyq_fadeIn\">Board <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">Data <\/span><span class=\"BZ_Pyq_fadeIn\">Privacy <\/span><span class=\"BZ_Pyq_fadeIn\">Board <\/span><span class=\"BZ_Pyq_fadeIn\">discussed <\/span><span class=\"BZ_Pyq_fadeIn\">how <\/span><span class=\"BZ_Pyq_fadeIn\">organizations <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">balance <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">value <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">analytics <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">privacy <\/span><span class=\"BZ_Pyq_fadeIn\">safeguards <\/span><span class=\"BZ_Pyq_fadeIn\">required <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">protect <\/span><span class=\"BZ_Pyq_fadeIn\">sensitive <\/span><span class=\"BZ_Pyq_fadeIn\">data.<\/span><\/p>\n<p data-start=\"1445\" data-end=\"1580\"><span class=\"BZ_Pyq_fadeIn\">Below, <\/span><span class=\"BZ_Pyq_fadeIn\">we <\/span><span class=\"BZ_Pyq_fadeIn\">explore <\/span><span class=\"BZ_Pyq_fadeIn\">several <\/span><span class=\"BZ_Pyq_fadeIn\">audience <\/span><span class=\"BZ_Pyq_fadeIn\">questions <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">retention, <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">minimization, <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">building <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">compelling <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">case <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">privacy.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;11992&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/go.board.org\/empowering-analytics-through-privacy&#8221; screen_reader_text=&#8221;(From left: Zeenat Syed, John Tucker, Sarah Stalnecker, Rebecca Whitaker, and Andy Keller.)&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Q: What are the key considerations for designing data retention policies that align with privacy regulations and organizational needs?<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sarah-stocke-stalnecker-a382957\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">New Balance Athletics Global Director of Data Privacy Sarah Stalnecker <\/span><\/a><span class=\"BZ_Pyq_fadeIn\">began <\/span><span class=\"BZ_Pyq_fadeIn\">by <\/span><span class=\"BZ_Pyq_fadeIn\">acknowledging <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">question <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">complex.\u00a0<\/span><span class=\"BZ_Pyq_fadeIn\">Privacy <\/span><span class=\"BZ_Pyq_fadeIn\">laws <\/span><span class=\"BZ_Pyq_fadeIn\">generally <\/span><span class=\"BZ_Pyq_fadeIn\">require <\/span><span class=\"BZ_Pyq_fadeIn\">companies <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">delete <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">once <\/span><span class=\"BZ_Pyq_fadeIn\">it <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">no <\/span><span class=\"BZ_Pyq_fadeIn\">longer <\/span><span class=\"BZ_Pyq_fadeIn\">needed <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">purpose <\/span><span class=\"BZ_Pyq_fadeIn\">it <\/span><span class=\"BZ_Pyq_fadeIn\">was <\/span><span class=\"BZ_Pyq_fadeIn\">originally <\/span><span class=\"BZ_Pyq_fadeIn\">collected. <\/span><span class=\"BZ_Pyq_fadeIn\">However, <\/span><span class=\"BZ_Pyq_fadeIn\">these <\/span><span class=\"BZ_Pyq_fadeIn\">laws <\/span><span class=\"BZ_Pyq_fadeIn\">rarely <\/span><span class=\"BZ_Pyq_fadeIn\">define <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">specific <\/span><span class=\"BZ_Pyq_fadeIn\">timeframe <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">when <\/span><span class=\"BZ_Pyq_fadeIn\">deletion <\/span><span class=\"BZ_Pyq_fadeIn\">must <\/span><span class=\"BZ_Pyq_fadeIn\">occur.<\/span><\/p>\n<p data-start=\"2072\" data-end=\"2175\"><span class=\"BZ_Pyq_fadeIn\">According <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">Sarah, <\/span><span class=\"BZ_Pyq_fadeIn\">determining <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">right <\/span><span class=\"BZ_Pyq_fadeIn\">retention <\/span><span class=\"BZ_Pyq_fadeIn\">timeline <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">be <\/span><span class=\"BZ_Pyq_fadeIn\">challenging <\/span><span class=\"BZ_Pyq_fadeIn\">for <\/span><span class=\"BZ_Pyq_fadeIn\">many <\/span><span class=\"BZ_Pyq_fadeIn\">organizations.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;7520&#8243; image_size=&#8221;medium&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;10px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<blockquote><p><span class=\"TextRun SCXW250621159 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW250621159 BCX0\">As quickly as we can make that data not identifiable, the sooner we can get to a place where you can run models and not trigger privacy requirements.<\/span><\/span><\/p>\n<p><em>Sarah Stalnecker, New Balance Athletics<\/em><\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"none\">&#8220;Particularly as you think about AI and the use of data,&#8221; Sarah said. &#8220;You need more data to power AI models, so you really need to have conversations around what are the true legal requirements outside of just privacy for holding on to data.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Then, <span class=\"BZ_Pyq_fadeIn\">Sarah <\/span><span class=\"BZ_Pyq_fadeIn\">explained <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">once <\/span><span class=\"BZ_Pyq_fadeIn\">legal <\/span><span class=\"BZ_Pyq_fadeIn\">obligations <\/span><span class=\"BZ_Pyq_fadeIn\">are <\/span><span class=\"BZ_Pyq_fadeIn\">understood, <\/span><span class=\"BZ_Pyq_fadeIn\">organizations <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">work <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">stakeholders <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">decide <\/span><span class=\"BZ_Pyq_fadeIn\">how <\/span><span class=\"BZ_Pyq_fadeIn\">long <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">must <\/span><span class=\"BZ_Pyq_fadeIn\">be <\/span><span class=\"BZ_Pyq_fadeIn\">retained <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">when <\/span><span class=\"BZ_Pyq_fadeIn\">it <\/span><span class=\"BZ_Pyq_fadeIn\">no <\/span><span class=\"BZ_Pyq_fadeIn\">longer <\/span><span class=\"BZ_Pyq_fadeIn\">needs <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">remain <\/span><span class=\"BZ_Pyq_fadeIn\">identifiable.<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;As quickly as we can make that data not identifiable, the sooner we can get to a place where you can run models and not trigger privacy requirements,&#8221; Sarah said.\u00a0<\/span><\/p>\n<h2>Q: How can automated data management tools and data governance frameworks help facilitate compliance and retention requirements?<\/h2>\n<p><span class=\"TextRun SCXW145545168 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145545168 BCX0\">From a governance perspective, UPS Director of Strategy <\/span><\/span><a class=\"Hyperlink SCXW145545168 BCX0\" href=\"https:\/\/www.linkedin.com\/in\/zeenat-syed\/\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun SCXW145545168 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145545168 BCX0\" data-ccp-charstyle=\"Hyperlink\">Zeenat Syed<\/span><\/span><\/a><span class=\"TextRun SCXW145545168 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW145545168 BCX0\"> <span class=\"BZ_Pyq_fadeIn\">noted <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">success <\/span><span class=\"BZ_Pyq_fadeIn\">begins <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">properly <\/span><span class=\"BZ_Pyq_fadeIn\">understanding <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">classifying <\/span><span class=\"BZ_Pyq_fadeIn\">your <\/span><span class=\"BZ_Pyq_fadeIn\">organization\u2019s <\/span><span class=\"BZ_Pyq_fadeIn\">data.<\/span> <\/span><\/span><span class=\"EOP SCXW145545168 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;For everything that&#8217;s highly confidential, tell us what is the retention policy for that,&#8221; Zeenat said. &#8220;Let&#8217;s talk to legal and our retention manuals and make sure that we have that catalog so that when we have projects that are using that data, they know what retention to follow.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Regarding the tools to facilitate this, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/johnktucker\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">John Tucker<\/span><\/a><span data-contrast=\"none\">, Director of Enterprise Data Governance at McDonald&#8217;s, said they utilized <\/span><a href=\"https:\/\/home.bigid.com\/demo-governance?utm_campaign=US\/NA+-+Data+Governance&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_term=data%20quality%20bigid&amp;hsa_ver=3&amp;hsa_cam=11260430627&amp;hsa_grp=110834371656&amp;hsa_net=adwords&amp;hsa_ad=491614276986&amp;hsa_kw=data%20quality%20bigid&amp;hsa_mt=b&amp;hsa_acc=9924524058&amp;hsa_src=g&amp;hsa_tgt=kwd-1463199532777&amp;gad_source=1&amp;gclid=CjwKCAjw1K-zBhBIEiwAWeCOFxmpubLsndd3nRAfee25SchSsHnA4pZRp3seOCMScKkt28oY6AuABBoCy4MQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">BigID<\/span><\/a><span data-contrast=\"none\"> to scan across their structured and unstructured data sources.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;We&#8217;ve classified those assets, and now we&#8217;re starting to really home in on retention schedules and make sure that they make sense from a business perspective but also are compliant with any sort of regulation out there,&#8221; John said. &#8220;We&#8217;re making sure that we&#8217;re only keeping the data that we absolutely need to leverage to run the business.&#8221;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span class=\"BZ_Pyq_fadeIn\">John <\/span><span class=\"BZ_Pyq_fadeIn\">also <\/span><span class=\"BZ_Pyq_fadeIn\">emphasized <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">return <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">investment <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">comes <\/span><span class=\"BZ_Pyq_fadeIn\">from <\/span><span class=\"BZ_Pyq_fadeIn\">operationalizing <\/span><span class=\"BZ_Pyq_fadeIn\">retention <\/span><span class=\"BZ_Pyq_fadeIn\">policies <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">avoiding <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">storage <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">unnecessary <\/span><span class=\"BZ_Pyq_fadeIn\">data.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;6873&#8243; image_size=&#8221;medium&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;10px&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<blockquote><p><span class=\"TextRun SCXW17174599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17174599 BCX0\">We&#8217;re making sure that we&#8217;re only keeping the data that we absolutely need to leverage to run the business.<\/span><\/span><\/p>\n<p><em>John Tucker, McDonald&#8217;s<\/em><\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<span data-contrast=\"none\"><span class=\"BZ_Pyq_fadeIn\">Sarah <\/span><span class=\"BZ_Pyq_fadeIn\">reinforced <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">point, <\/span><span class=\"BZ_Pyq_fadeIn\">explaining <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">storing <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">indefinitely <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">neither <\/span><span class=\"BZ_Pyq_fadeIn\">cost-<\/span><span class=\"BZ_Pyq_fadeIn\">effective <\/span><span class=\"BZ_Pyq_fadeIn\">nor <\/span><span class=\"BZ_Pyq_fadeIn\">low <\/span><span class=\"BZ_Pyq_fadeIn\">risk.<\/span><\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;You have to store the data and keep the data accurate,&#8221; Sarah said. &#8220;Then, you start running models on that data, which costs money, and if you&#8217;re running models on either bad data or too much data, it doesn&#8217;t really make sense. You&#8217;ve just literally wasted money.&#8221;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Furthermore, demonstrating the cost benefits of data deletion and retention requirements is a great method for gaining buy-in from other business lines.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2>Q: What is your approach to balancing data minimization with the ability to drive effective analytics for your business?<\/h2>\n<p>Principal Financial Group&#8217;s Assistant Director of Privacy and Data Protection Officer, Rebecca Whitaker, <span class=\"BZ_Pyq_fadeIn\">explained <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">this <\/span><span class=\"BZ_Pyq_fadeIn\">challenge <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">often <\/span><span class=\"BZ_Pyq_fadeIn\">best <\/span><span class=\"BZ_Pyq_fadeIn\">addressed <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">case-<\/span><span class=\"BZ_Pyq_fadeIn\">by-<\/span><span class=\"BZ_Pyq_fadeIn\">case <\/span><span class=\"BZ_Pyq_fadeIn\">basis.<\/span><\/p>\n<p data-start=\"4950\" data-end=\"5147\"><span class=\"BZ_Pyq_fadeIn\">Many <\/span><span class=\"BZ_Pyq_fadeIn\">analytics <\/span><span class=\"BZ_Pyq_fadeIn\">use <\/span><span class=\"BZ_Pyq_fadeIn\">cases <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">rely <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">anonymized <\/span><span class=\"BZ_Pyq_fadeIn\">or <\/span><span class=\"BZ_Pyq_fadeIn\">synthetic <\/span><span class=\"BZ_Pyq_fadeIn\">datasets <\/span><span class=\"BZ_Pyq_fadeIn\">instead <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">personal <\/span><span class=\"BZ_Pyq_fadeIn\">data. <\/span><span class=\"BZ_Pyq_fadeIn\">However, <\/span><span class=\"BZ_Pyq_fadeIn\">Rebecca <\/span><span class=\"BZ_Pyq_fadeIn\">noted <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">stakeholders <\/span><span class=\"BZ_Pyq_fadeIn\">may <\/span><span class=\"BZ_Pyq_fadeIn\">not <\/span><span class=\"BZ_Pyq_fadeIn\">always <\/span><span class=\"BZ_Pyq_fadeIn\">be <\/span><span class=\"BZ_Pyq_fadeIn\">familiar <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">these <\/span><span class=\"BZ_Pyq_fadeIn\">alternatives.<\/span><\/p>\n<p>&#8220;Instead of immediately giving them a slice of chocolate cake, which is all the personal data that they want to consume, try something different at first to see if maybe you can get the same results you want,&#8221; Rebecca said.<\/p>\n<p><span class=\"BZ_Pyq_fadeIn\">For <\/span><span class=\"BZ_Pyq_fadeIn\">organizations <\/span><span class=\"BZ_Pyq_fadeIn\">with <\/span><span class=\"BZ_Pyq_fadeIn\">more <\/span><span class=\"BZ_Pyq_fadeIn\">mature <\/span><span class=\"BZ_Pyq_fadeIn\">privacy <\/span><span class=\"BZ_Pyq_fadeIn\">programs <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">sufficient <\/span><span class=\"BZ_Pyq_fadeIn\">budgets, <\/span><span class=\"BZ_Pyq_fadeIn\">Privacy-<\/span><span class=\"BZ_Pyq_fadeIn\">Enhancing <\/span><span class=\"BZ_Pyq_fadeIn\">Technologies (<\/span><span class=\"BZ_Pyq_fadeIn\">PETs)<\/span> <span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">provide <\/span><span class=\"BZ_Pyq_fadeIn\">deeper <\/span><span class=\"BZ_Pyq_fadeIn\">insight <\/span><span class=\"BZ_Pyq_fadeIn\">into <\/span><span class=\"BZ_Pyq_fadeIn\">how <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">used <\/span><span class=\"BZ_Pyq_fadeIn\">while <\/span><span class=\"BZ_Pyq_fadeIn\">supporting <\/span><span class=\"BZ_Pyq_fadeIn\">compliance <\/span><span class=\"BZ_Pyq_fadeIn\">requirements.<\/span><\/p>\n<h2>Q: What are some other strategies you&#8217;ve used to encourage others internally to prioritize privacy?<\/h2>\n<p data-start=\"5711\" data-end=\"5823\"><span class=\"BZ_Pyq_fadeIn\">Panelists <\/span><span class=\"BZ_Pyq_fadeIn\">agreed <\/span><span class=\"BZ_Pyq_fadeIn\">that <\/span><span class=\"BZ_Pyq_fadeIn\">building <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">culture <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">privacy <\/span><span class=\"BZ_Pyq_fadeIn\">awareness <\/span><span class=\"BZ_Pyq_fadeIn\">requires <\/span><span class=\"BZ_Pyq_fadeIn\">education <\/span><span class=\"BZ_Pyq_fadeIn\">across <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">entire <\/span><span class=\"BZ_Pyq_fadeIn\">organization. <\/span><span class=\"BZ_Pyq_fadeIn\">Making <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">topic <\/span><span class=\"BZ_Pyq_fadeIn\">relatable <\/span><span class=\"BZ_Pyq_fadeIn\">on <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">personal <\/span><span class=\"BZ_Pyq_fadeIn\">level <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">help <\/span><span class=\"BZ_Pyq_fadeIn\">employees <\/span><span class=\"BZ_Pyq_fadeIn\">understand <\/span><span class=\"BZ_Pyq_fadeIn\">why <\/span><span class=\"BZ_Pyq_fadeIn\">privacy <\/span><span class=\"BZ_Pyq_fadeIn\">matters.<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;We often think about our day jobs, but privacy also affects us outside of work,&#8221; John said. &#8220;I think making sure people understand that and if you can meet them where they are and give them a different way to think about it. That&#8217;s what lends itself better from a data literacy perspective.&#8221;\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p data-start=\"6218\" data-end=\"6419\"><span class=\"BZ_Pyq_fadeIn\">One <\/span><span class=\"BZ_Pyq_fadeIn\">practical <\/span><span class=\"BZ_Pyq_fadeIn\">approach <\/span><span class=\"BZ_Pyq_fadeIn\">is <\/span><span class=\"BZ_Pyq_fadeIn\">asking <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">partners <\/span><span class=\"BZ_Pyq_fadeIn\">whether <\/span><span class=\"BZ_Pyq_fadeIn\">they <\/span><span class=\"BZ_Pyq_fadeIn\">would <\/span><span class=\"BZ_Pyq_fadeIn\">feel <\/span><span class=\"BZ_Pyq_fadeIn\">comfortable <\/span><span class=\"BZ_Pyq_fadeIn\">if <\/span><span class=\"BZ_Pyq_fadeIn\">their <\/span><span class=\"BZ_Pyq_fadeIn\">own <\/span><span class=\"BZ_Pyq_fadeIn\">personal <\/span><span class=\"BZ_Pyq_fadeIn\">data, <\/span><span class=\"BZ_Pyq_fadeIn\">or <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">of <\/span><span class=\"BZ_Pyq_fadeIn\">friends <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">family, <\/span><span class=\"BZ_Pyq_fadeIn\">were <\/span><span class=\"BZ_Pyq_fadeIn\">used <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">same <\/span><span class=\"BZ_Pyq_fadeIn\">way <\/span><span class=\"BZ_Pyq_fadeIn\">a <\/span><span class=\"BZ_Pyq_fadeIn\">proposed <\/span><span class=\"BZ_Pyq_fadeIn\">project <\/span><span class=\"BZ_Pyq_fadeIn\">intends. <\/span><span class=\"BZ_Pyq_fadeIn\">This <\/span><span class=\"BZ_Pyq_fadeIn\">perspective <\/span><span class=\"BZ_Pyq_fadeIn\">often <\/span><span class=\"BZ_Pyq_fadeIn\">helps <\/span><span class=\"BZ_Pyq_fadeIn\">shift <\/span><span class=\"BZ_Pyq_fadeIn\">conversations <\/span><span class=\"BZ_Pyq_fadeIn\">toward <\/span><span class=\"BZ_Pyq_fadeIn\">more <\/span><span class=\"BZ_Pyq_fadeIn\">responsible <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">practices.<\/span><\/p>\n<h2>Gain More Insights from Privacy and Data Analytics Leaders<\/h2>\n<p data-start=\"6579\" data-end=\"6739\"><span class=\"BZ_Pyq_fadeIn\">Panelists <\/span><span class=\"BZ_Pyq_fadeIn\">shared <\/span><span class=\"BZ_Pyq_fadeIn\">many <\/span><span class=\"BZ_Pyq_fadeIn\">additional <\/span><span class=\"BZ_Pyq_fadeIn\">insights <\/span><span class=\"BZ_Pyq_fadeIn\">about <\/span><span class=\"BZ_Pyq_fadeIn\">how <\/span><span class=\"BZ_Pyq_fadeIn\">privacy <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">analytics <\/span><span class=\"BZ_Pyq_fadeIn\">leaders <\/span><span class=\"BZ_Pyq_fadeIn\">can <\/span><span class=\"BZ_Pyq_fadeIn\">collaborate <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">support <\/span><span class=\"BZ_Pyq_fadeIn\">business <\/span><span class=\"BZ_Pyq_fadeIn\">objectives <\/span><span class=\"BZ_Pyq_fadeIn\">while <\/span><span class=\"BZ_Pyq_fadeIn\">protecting <\/span><span class=\"BZ_Pyq_fadeIn\">consumer <\/span><span class=\"BZ_Pyq_fadeIn\">data.<\/span><\/p>\n<p><a href=\"https:\/\/go.board.org\/empowering-analytics-through-privacy\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">You can catch all the insights shared by watching the full panel recording here.<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"><span class=\"BZ_Pyq_fadeIn\">If <\/span><span class=\"BZ_Pyq_fadeIn\">you\u2019re <\/span><span class=\"BZ_Pyq_fadeIn\">interested <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">learning <\/span><span class=\"BZ_Pyq_fadeIn\">more <\/span><span class=\"BZ_Pyq_fadeIn\">about <\/span><span class=\"BZ_Pyq_fadeIn\">leading <\/span><span class=\"BZ_Pyq_fadeIn\">enterprise <\/span><span class=\"BZ_Pyq_fadeIn\">privacy <\/span><span class=\"BZ_Pyq_fadeIn\">or <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">strategy <\/span><span class=\"BZ_Pyq_fadeIn\">initiatives, <\/span><span class=\"BZ_Pyq_fadeIn\">consider <\/span><span class=\"BZ_Pyq_fadeIn\">joining <\/span><span class=\"BZ_Pyq_fadeIn\">your <\/span><span class=\"BZ_Pyq_fadeIn\">peers <\/span><span class=\"BZ_Pyq_fadeIn\">in <\/span><span class=\"BZ_Pyq_fadeIn\">the <\/span><span class=\"BZ_Pyq_fadeIn\">Enterprise <\/span><span class=\"BZ_Pyq_fadeIn\">Data <\/span><span class=\"BZ_Pyq_fadeIn\">Strategy <\/span><span class=\"BZ_Pyq_fadeIn\">Board<\/span><span class=\"BZ_Pyq_fadeIn\">. <\/span><span class=\"BZ_Pyq_fadeIn\">Members <\/span><span class=\"BZ_Pyq_fadeIn\">meet <\/span><span class=\"BZ_Pyq_fadeIn\">weekly <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">benchmark <\/span><span class=\"BZ_Pyq_fadeIn\">their <\/span><span class=\"BZ_Pyq_fadeIn\">approaches <\/span><span class=\"BZ_Pyq_fadeIn\">to <\/span><span class=\"BZ_Pyq_fadeIn\">artificial <\/span><span class=\"BZ_Pyq_fadeIn\">intelligence, <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">governance, <\/span><span class=\"BZ_Pyq_fadeIn\">and <\/span><span class=\"BZ_Pyq_fadeIn\">other <\/span><span class=\"BZ_Pyq_fadeIn\">critical <\/span><span class=\"BZ_Pyq_fadeIn\">challenges <\/span><span class=\"BZ_Pyq_fadeIn\">facing <\/span><span class=\"BZ_Pyq_fadeIn\">today\u2019s <\/span><span class=\"BZ_Pyq_fadeIn\">data <\/span><span class=\"BZ_Pyq_fadeIn\">leaders.<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;10232&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;75px&#8221; bottom_padding=&#8221;50px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; 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