{"id":13514,"date":"2025-06-03T13:00:44","date_gmt":"2025-06-03T19:00:44","guid":{"rendered":"https:\/\/board.org\/?p=13514"},"modified":"2026-01-30T13:06:08","modified_gmt":"2026-01-30T19:06:08","slug":"80-talent-marketing-leaders-share-top-strategies-at-the-2025-talent-marketing-practitioner-summit","status":"publish","type":"post","link":"https:\/\/board.org\/talent\/resources\/80-talent-marketing-leaders-share-top-strategies-at-the-2025-talent-marketing-practitioner-summit\/","title":{"rendered":"80+ Talent Marketing Leaders Share Top Strategies at the 2025 Talent Marketing Practitioner Summit"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]More than 85 talent marketing leaders from the world\u2019s top brands gathered in Atlanta for the Talent Marketing Practitioner Summit \u2014 two days packed with candid conversations, powerful takeaways, and peer insights. <\/span>\u00a0<\/span><\/p>\n

Hosted by\u00a0the Talent Marketing Board, the conference was exclusively for recruitment marketing and employer brand leaders at large brands where our members dug into what it takes to talent marketing at scale in 2025.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here\u2019s a look at the moments that mattered most and why our community continues to provide value for our members.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][carousel script=”flickity” flickity_formatting=”default” desktop_cols_flickity=”3″ desktop_small_cols_flickity=”3″ tablet_cols_flickity=”2″ phone_cols_flickity=”1″ flickity_controls=”default” color=”default” flickity_overflow=”hidden” flickity_wrap_around=”wrap” pagination_alignment_flickity=”default” flickity_spacing=”default” flickity_column_vertical_alignment=”default” column_padding=”0″ flickity_element_spacing=”40px” border_radius=”none”][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1750691731821-3″ tab_id=”1750691731822-6″ title=”Item”][image_with_animation image_url=”13524″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text] [\/vc_column_text][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1750691731896-3″ tab_id=”1750691731897-6″ title=”Item”][image_with_animation image_url=”13516″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text] [\/vc_column_text][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” id=”1750691731925-7″ tab_id=”1750691731925-6″ title=”Item”][image_with_animation image_url=”13517″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text] [\/vc_column_text][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”Item” id=”1750691731951-3″ tab_id=”1750691731951-9″][image_with_animation image_url=”13518″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”Item” id=”1750691731976-3″ tab_id=”1750691731976-3″][image_with_animation image_url=”13519″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”Item” id=”1750691732034-10″ tab_id=”1750691732034-7″][image_with_animation image_url=”13520″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/item][item simple_slider_bg_image_position=”default” simple_slider_overlay_strength=”0.3″ simple_slider_bg_image_loading=”default” title=”Item” id=”1750691732080-0″ tab_id=”1750691732081-8″][image_with_animation image_url=”13521″ image_size=”medium_large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]\n

Strategic Leadership <\/span>Panels<\/span><\/span><\/h2>\n

The agenda was built entirely by and for talent marketing leaders, creating a space for honest dialogue on <\/span><\/span>what\u2019s<\/span> working, <\/span>what\u2019s<\/span> not, and <\/span>what\u2019s<\/span> next.\u00a0Panel discussions tackled the biggest strategic challenges <\/span>on<\/span> the minds of recruitment marketing and employer brand teams today.<\/span><\/span>\u00a0<\/span><\/p>\n

Getting talent marketing a seat at the table<\/span><\/span>\u00a0<\/span><\/h3>\n

ADT Senior Manager of Recruitment Marketing <\/span><\/span>Kayla Branham<\/span><\/span><\/a>, Encompass Health<\/span> Director of Talent Marketing and Attraction<\/span>\u00a0<\/span><\/span>Heidi Chapeau<\/span><\/span><\/a>, and GE Aerospace<\/span> Global Employment Brand Leader<\/span>\u00a0<\/span><\/span>Kara Welch<\/span><\/span><\/a> explored<\/span> how\u00a0to position their function to ensure continued investment and gain a seat at the table.<\/span><\/span>\u00a0<\/span><\/p>\n

Finding your inner cheerleader for <\/span>talent marketing<\/span> work<\/span><\/span>\u00a0<\/span><\/h3>\n

Fidelity Investments VP of Enterprise Talent Marketing <\/span><\/span>Mary Schofield, <\/span><\/span><\/a>Equinix<\/span> Director of Employer Brand<\/span> <\/span>Shalina Patel<\/a>, and others shared<\/span><\/span>\u00a0how they <\/span>combat feelings of professional depletion and flip their perspective to find their inner cheerleader.<\/span><\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”Full Width Line” line_thickness=”2″ divider_color=”extra-color-1″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]\n

Confidential Case Studies on Top Challenges<\/span><\/span><\/h2>\n

Members shared how they\u2019re solving critical issues \u2014 from overhauling career sites to building employee storytelling campaigns.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]Caterpillar<\/strong> Global Employment Brand & Marketing Director,\u00a0<\/span>Jenn Spantak<\/span><\/a> shared the work that went into building an award-winning employee storytelling campaign. <\/span>\u00a0<\/span><\/p>\n

Hilton<\/strong> Senior Manager of Recruitment Marketing, Diversity Recruiting, & Employer Brand\u00a0<\/span>Ciara Salg<\/span><\/a>\u00a0described the always-on approach leveraging programmatic, SEM, and paid and organic social media to create a consistent presence regardless of time zone.<\/span>\u00a0<\/span><\/p>\n

Lockheed Martin<\/strong> Innovation & Technology Communications Manager and GenAI Lead <\/span>Rowan Toffoli<\/span><\/a> shared how she creates custom GPTs for specialized communications and brand marketing projects.<\/span>\u00a0<\/span><\/p>\n

U.S. Bank<\/strong> Head of Talent Attraction & Experience,\u00a0<\/span>Keri La Ra<\/span><\/a>,\u00a0walked us through how her team marries the science of talent attraction with the art of authentic messaging in their advocacy program.<\/span>\u00a0<\/span><\/p>\n

Citizens<\/strong> Vice President of Employer Brand Marketing <\/span>Allie Amenta<\/span><\/a> Year-In-Review exercise, originally created to inform leaders, recruiters, and other stakeholders about the ongoing value her team provides.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]AbbVie<\/strong> Associate Director of Employer Brand and Recruitment Marketing <\/span>Shavonne Thomas<\/span><\/a> explored her ongoing journey to put the \u201cvalue\u201d in \u201cemployee value proposition.\u201d<\/span>\u00a0<\/span><\/p>\n

Spectrum<\/strong> Talent Attraction Marketing Manager,\u00a0<\/span>Samantha Schuch<\/span><\/a> shared how to create and roll out a playbook for consistent tracking to determine what recruitment sources drive the best ROI for the business.<\/span>\u00a0<\/span><\/p>\n

Zillow<\/strong> Senior Talent Marketing Specialist\u00a0<\/span>Amy Lynes<\/span><\/a> walked through how Zillow\u2019s Talent Brand & Attraction team leveraged their internal learning platform to educate and enable the Talent Acquisition team.<\/span>\u00a0<\/span><\/p>\n

H&R Block<\/strong> Senior Project Manager for Recruitment Marketing <\/span>Lucia Roith<\/span><\/a> delved into the collaborative journey of bringing H&R Block\u2019s new career site to life.<\/span>\u00a0<\/span><\/p>\n

Ace Hardware<\/strong> Director of Talent Acquisition\u00a0<\/span>Stef Nikitas<\/span><\/a> gave an insider\u2019s view of their \u201cAce Way of Hiring\u201d project, an all-encompassing resource that details the hiring process from start to finish.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”2″ divider_color=”extra-color-1″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]\n

Practitioner-Led Workshops on Key Topics<\/span><\/span>\u00a0<\/span><\/h2>\n

Talent<\/span> marketing <\/span>leaders broke into smaller groups to share ideas and solve challenges. Some of the most popular sessions included:<\/span><\/span>\u00a0<\/span><\/p>\n