{"id":7899,"date":"2023-03-21T13:33:33","date_gmt":"2023-03-21T19:33:33","guid":{"rendered":"https:\/\/board.org\/?p=7899"},"modified":"2026-01-30T00:48:31","modified_gmt":"2026-01-30T06:48:31","slug":"internally-branding-your-data-privacy-program-how-to-best-articulate-terms-and-concepts","status":"publish","type":"post","link":"https:\/\/board.org\/dataprivacy\/resources\/internally-branding-your-data-privacy-program-how-to-best-articulate-terms-and-concepts\/","title":{"rendered":"Internally branding your data privacy program: How to best articulate terms and concepts"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li>The privacy space is complex, so how you articulate and communicate definitions and concepts is important to good branding.<\/li>\n<li>When possible, try shifting the focus away from legal jargon and acronyms and instead focusing on presenting privacy at a conceptual level.<\/li>\n<li>It\u2019s imperative that you and your team speak with a unified voice \u2014 you need a consistent message to avoid confusion.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p>The effectiveness of an enterprise data privacy program is contingent upon cross-department cooperation, support, and effective communication \u2014 all of which require good branding.<\/p>\n<p>But<a href=\"https:\/\/board.org\/dataprivacy\/resources\/best-practices-for-educating-your-enterprise-on-data-privacy\/\" target=\"_blank\" rel=\"noopener\"> educating other departments<\/a> on what your privacy team does and why it\u2019s so important can be challenging. After all, the global privacy space is rapidly evolving.<\/p>\n<p>When it comes to branding a complex corporate function like privacy, words \u2014 even semantics \u2014 matter. In order to truly gain enterprise-wide understanding, data privacy leaders need to consider how they take terminology into account when discussing their programs.<\/p>\n<p>During a recent <a href=\"https:\/\/go.board.org\/internally-branding-data-privacy-program?_gl=1*hid3qy*_ga*NjYyNDcyODE1LjE2OTUzOTgwMTU.*_ga_LKGTYTDQ9M*MTcwOTc1OTU0OC4yMTguMS4xNzA5NzY0MjM0LjQyLjAuMA..\" target=\"_blank\" rel=\"noopener\">Data Privacy Board panel discussion on internal branding<\/a>, two senior-level privacy leaders shared their best practices for getting branding right.<\/p>\n<p>Here\u2019s what <a href=\"https:\/\/www.linkedin.com\/in\/sarah-stocke-stalnecker-a382957\/\" target=\"_blank\" rel=\"noopener\">Sarah Stalnecker<\/a>, Global Director of Data Privacy at New Balance Athletics, and <a href=\"https:\/\/www.linkedin.com\/in\/joanne-breese-jaeck-b23b2311\/\" target=\"_blank\" rel=\"noopener\">JoAnne Breese-Jaeck<\/a>, Vice President and Chief Privacy Officer at Northwestern Mutual, had to say about articulating privacy concepts.<\/p>\n<h2>Steer Clear of Legal Jargon and Acronyms<\/h2>\n<p>The privacy space is filled with acronyms: CCPA, CPRA, GDPR, and the list goes on. Sarah advised other leaders to steer away from the acronyms and legal jargon when possible unless they have time to truly explain what they mean.<\/p>\n<p>It\u2019s easy to get lost in the details when you lead with legal. So, instead, aim to communicate digestible information that provides each employee with the level of knowledge required by their role at that time.<\/p>\n<blockquote><p>\u201cThere are so many different things that different groups need to understand \u2026 trying to stay at a conceptual level with folks, I think, has been the best way to be successful.\u201d<\/p>\n<p><em>Sarah Stalnecker, New Balance Athletics<\/em><\/p><\/blockquote>\n<p>Additionally, she said it\u2019s helpful to encourage other business leaders to avoid jargon in their space to promote better cross-department communication and understanding.<\/p>\n<p>\u201cThat\u2019s the two-way street that we\u2019ve been trying to push for, so there is a lot of transparency on exactly what we\u2019re trying to do within the organization, and it doesn\u2019t get bogged down on either side,\u201d Sarah explained.<\/p>\n<p>She also suggested focusing on the \u201cwhy\u201d because, at times, employees may view privacy as something that stifles innovation or progress \u2014 even if that belief isn\u2019t exactly inaccurate.<\/p>\n<p>\u201cA lot of times there\u2019s documentation requirements that seem like blockers, frankly, to the business. So what we\u2019re trying to explain is the way,\u201d Sarah said.<\/p>\n<p>Demonstrating to employees why certain policies are essential to mitigating risk, protecting consumers, and avoiding litigation, will not only help them understand privacy concepts but can enable them to see the inherent value in your program.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; size=&#8221;medium&#8221; open_new_tab=&#8221;&#8221; button_style=&#8221;regular&#8221; button_color=&#8221;Accent-Color&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#000000&#8243; solid_text_color_override=&#8221;#ffffff&#8221; hover_color_override=&#8221;&#8221; hover_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;fontawesome&#8221; nofollow=&#8221;&#8221; el_class=&#8221;&#8221; button_id=&#8221;&#8221; text=&#8221;Apply to Join&#8221; icon_fontawesome=&#8221;fa fa-chevron-right&#8221; url=&#8221;\/join\/&#8221; margin_top=&#8221;&#8221; margin_bottom=&#8221;&#8221; margin_left=&#8221;&#8221; margin_right=&#8221;&#8221; css_animation=&#8221;&#8221; icon_nectarbrands=&#8221;&#8221; icon_iconsmind=&#8221;&#8221; icon_linecons=&#8221;&#8221; icon_steadysets=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_btn size=&#8221;medium&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#000000&#8243; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;fontawesome&#8221; text=&#8221;4 Approaches to Positioning Data Privacy as an Asset&#8221; icon_fontawesome=&#8221;fa fa-chevron-right&#8221; url=&#8221;\/dataprivacy\/resources\/4-approaches-to-positioning-data-privacy-as-an-enterprise-asset\/&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Speak with a Unified Voice<\/h2>\n<p>At Northwestern Mutual, JoAnne said she\u2019s definitely seeing the value in ensuring her team speaks with a clear unified voice, and that includes the terms and definitions they use.<\/p>\n<p>Concepts like transparency, consumer choice, or data subject type can mean different things to different individuals, and JoAnne said a number of conversations go sideways as a result. She said consistency in how you articulate concepts and terms is essential to enterprise understanding.<\/p>\n<blockquote><p>&#8220;I have 12 people on the team; let\u2019s talk with a unified voice, and let\u2019s have a consistent message to people so it\u2019s understandable and then it\u2019s repeated.&#8221;<\/p>\n<p><em>JoAnne Breese-Jaeck, Northwestern Mutual<\/em><\/p><\/blockquote>\n<h2>Internal Branding is a Long Journey<\/h2>\n<p>Effectively branding your privacy program doesn\u2019t happen overnight, and how you develop your messaging is just one piece of the puzzle.<\/p>\n<p>Data Privacy Board Members JoAnne and Sarah shared more of their experiences in internal branding during the <a href=\"https:\/\/go.board.org\/internally-branding-data-privacy-program?_gl=1*1un9cke*_ga*NjYyNDcyODE1LjE2OTUzOTgwMTU.*_ga_LKGTYTDQ9M*MTcwOTc1OTU0OC4yMTguMS4xNzA5NzY0MjM0LjQyLjAuMA..\" target=\"_blank\" rel=\"noopener\">leadership panel<\/a>, including how to bolster education, manage expectations, and position privacy as an asset.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;10232&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;75px&#8221; bottom_padding=&#8221;50px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Interested in learning more about membership?&#8221; font_container=&#8221;tag:h2|font_size:35px|text_align:center|color:%23000000|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15px&#8221;][vc_custom_heading text=&#8221;As a leader, your mission is important. We\u2019re here to help you win.&#8221; font_container=&#8221;tag:h3|font_size:30px|text_align:center|color:%23000000|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15px&#8221;][nectar_btn size=&#8221;medium&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#000000&#8243; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;fontawesome&#8221; text=&#8221;Apply to Join&#8221; icon_fontawesome=&#8221;fa fa-chevron-right&#8221; url=&#8221;\/join\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[204],"tags":[],"class_list":{"0":"post-7899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dataprivacy","8":"content-type-blog"},"acf":{"boardmc_hide_post_header":null,"boardmc_hide_site_header":null},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts\/7899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/comments?post=7899"}],"version-history":[{"count":0,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts\/7899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/media\/7900"}],"wp:attachment":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/media?parent=7899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/categories?post=7899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/tags?post=7899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}