{"id":8563,"date":"2023-05-18T10:47:47","date_gmt":"2023-05-18T16:47:47","guid":{"rendered":"https:\/\/board.org\/?p=8563"},"modified":"2026-01-30T00:42:20","modified_gmt":"2026-01-30T06:42:20","slug":"4-tips-on-securing-resources-for-your-data-privacy-program","status":"publish","type":"post","link":"https:\/\/board.org\/dataprivacy\/resources\/4-tips-on-securing-resources-for-your-data-privacy-program\/","title":{"rendered":"4 tips on securing resources for your data privacy program"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li>In order to secure the necessary funding and resources, privacy leaders need to advocate for the value of their program.<\/li>\n<li>It\u2019s important to illustrate how the resources will advance not only your program but the broader enterprise initiatives. It\u2019s important your program\u2019s goals ladder up to larger brand values.<\/li>\n<li>Everyone in the enterprise speaks a different language \u2014 it\u2019s helpful to tailor your message to each executive leader.<\/li>\n<li>If you can\u2019t gain resources in the form of dollars, then consider what help you can leverage from other departments.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p>In recent years, the data privacy space has experienced rapid growth in the form of new legislation, stakeholder interest, vendors, and more. Data privacy is arguably one of the most crucial tasks for today\u2019s companies.<\/p>\n<p>Despite this development, privacy heads still need to advocate for their programs in order to secure necessary funding and resources \u2014 and it isn\u2019t always easy.<\/p>\n<p>Privacy is not often seen as a revenue or innovation driver, making it all the more challenging to sell the value in your program. However, there are best practices to consider.<\/p>\n<p>Here are four tips on securing resources for your data privacy program.<\/p>\n<h2>1. Align Your Goals to Broader Enterprise Initiatives<\/h2>\n<p>If you\u2019re going to request additional funding or resources, you need to illustrate how they\u2019ll advance your program\u2019s goals.<\/p>\n<p>It\u2019s important to clearly articulate this to leadership. <a href=\"https:\/\/www.linkedin.com\/in\/christina-kogan-65ba2023\/\" target=\"_blank\" rel=\"noopener\">Christina Kogan<\/a>, Senior Director of Privacy at Workday, touched on this during a <a href=\"https:\/\/go.board.org\/scaling-your-data-privacy-program?_gl=1*kip3vk*_ga*NjYyNDcyODE1LjE2OTUzOTgwMTU.*_ga_LKGTYTDQ9M*MTcwOTc1OTU0OC4yMTguMS4xNzA5NzY1ODM4LjE2LjAuMA..\" target=\"_blank\" rel=\"noopener\">Data Privacy Board panel discussion<\/a>, saying, \u201cActually spelling it out with some detail, I think is oftentimes successful.\u201d<\/p>\n<p>But it\u2019s not enough to demonstrate the benefits to the privacy program alone; it\u2019s important to outline how these resources will enable broader business initiatives.<\/p>\n<p>This is why it\u2019s crucial for privacy\u2019s goals to be aligned with overarching enterprise objectives. Data Privacy Board Member <a href=\"https:\/\/www.linkedin.com\/in\/sarah-stocke-stalnecker-a382957\/\" target=\"_blank\" rel=\"noopener\">Sarah Stalnecker<\/a>, Global Director of Data Privacy at New Balance Athletics, highlighted this during a <a href=\"https:\/\/go.board.org\/internally-branding-data-privacy-program?_gl=1*9rjflj*_ga*NjYyNDcyODE1LjE2OTUzOTgwMTU.*_ga_LKGTYTDQ9M*MTcwOTc1OTU0OC4yMTguMS4xNzA5NzY1ODM4LjE2LjAuMA..\" target=\"_blank\" rel=\"noopener\">panel on internal branding<\/a> held in January.<\/p>\n<p>Sarah advised privacy leaders to determine what the long-term vision of their company is and how privacy can aid in that journey.<\/p>\n<blockquote><p>&#8220;How do we make sure that we\u2019re laddering up to the larger brand purpose and brand ideals so that there is a little bit of consistency with overall what the brand is trying to achieve? Part of being a purpose-driven brand absolutely extends to the way that you collect, keep, store, share, and delete data, right?&#8221;<\/p>\n<p><em>Sarah Stalnecker, New Balance Athletics<\/em><\/p><\/blockquote>\n<h2>2. Tailor Your Message to the Business Need<\/h2>\n<p>It\u2019s clear that how you communicate with leadership can make a big difference in how your program is viewed by the enterprise.<\/p>\n<p>To gain traction with executives, it\u2019s beneficial to tailor your message, according to <a href=\"https:\/\/www.linkedin.com\/in\/richardpurcell\/\" target=\"_blank\" rel=\"noopener\">Richard Purcell<\/a>, Microsoft\u2019s first Chief Privacy Officer, Corporate Privacy Group founder, and Chair of the DHS Privacy Advisory Committee.<\/p>\n<p>Richard told the Data Privacy Board to adjust your message to each executive leader \u2014 a tactic he has leveraged throughout his career. Everyone in the enterprise speaks a different language, so it\u2019s important to highlight how data privacy impacts their strategy and goals.<\/p>\n<p>For example, a Chief Marketing Officer is concerned about brand reputation, so Richard advises highlighting how data privacy can further protect the brand. On the other hand, a Chief Financial Officer is focused on revenue, so show them how privacy can be a revenue issue.<\/p>\n<blockquote><p>&#8220;Each of those roles has its own funnel \u2014 where words and positioning strike a chord \u2014 I had to understand which one of them had which kind of triggers and talking points.&#8221;<\/p>\n<p><em>Richard Purcell, Corporate Privacy Group Founder<\/em><\/p><\/blockquote>\n<h2>3. Leverage Cross-Department Resources<\/h2>\n<p>Sometimes obtaining the resources you need is about more than just requesting funding.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/patrickchavez\" target=\"_blank\" rel=\"noopener\">Patrick Chavez<\/a>, Chief Privacy Officer and Associate General Counsel at Edward Jones said privacy leaders can leverage other areas of business. He suggested looking to your peers in information security, internal audit, and risk since your program\u2019s goals are often aligned.<\/p>\n<p>Patrick shared during a panel discussion on scaling your privacy program, \u201cWe\u2019re able to leverage help from those other organizations. Sometimes, it\u2019s not just a matter of I need money for an attorney, or I need money for technology. It\u2019s how can I get resources? Be creative and get resources in a different way.\u201d<\/p>\n<h2>4. Benchmark with Your Industry Peers<\/h2>\n<p>There\u2019s no one-size fits all approach to positioning your privacy program. <a href=\"https:\/\/www.linkedin.com\/in\/jennifer-harkins-garone-a733252\" target=\"_blank\" rel=\"noopener\">Jennifer Garone<\/a>, Senior Director of Privacy and Information Governance at Carnival, said that much of this journey hinges on your company\u2019s culture around compliance.<\/p>\n<p>During the panel discussion, Jennifer said, \u201cYou need to look at your culture, not just of your department, but of your organization. What do they value.\u201d<\/p>\n<p>While different approaches may work at different organizations, it\u2019s helpful to hear what\u2019s worked and what hasn\u2019t for your peers in the industry.<\/p>\n<p>Data Privacy Board members are able to gut-check their strategies in a completely confidential space.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;10232&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;75px&#8221; bottom_padding=&#8221;50px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Interested in learning more about membership?&#8221; font_container=&#8221;tag:h2|font_size:35px|text_align:center|color:%23000000|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15px&#8221;][vc_custom_heading text=&#8221;As a leader, your mission is important. We\u2019re here to help you win.&#8221; font_container=&#8221;tag:h3|font_size:30px|text_align:center|color:%23000000|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15px&#8221;][nectar_btn size=&#8221;medium&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#000000&#8243; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;fontawesome&#8221; text=&#8221;Apply to Join&#8221; icon_fontawesome=&#8221;fa fa-chevron-right&#8221; url=&#8221;\/join\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Privacy is not often seen as a revenue or innovation driver, making it all the more challenging to sell the value in your program. However, there are best practices to consider.\u00a0Here are four tips on securing resources for your data privacy program.<\/p>\n","protected":false},"author":4,"featured_media":8564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[204],"tags":[],"class_list":{"0":"post-8563","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dataprivacy","8":"content-type-blog"},"acf":{"boardmc_hide_post_header":null,"boardmc_hide_site_header":null},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts\/8563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/comments?post=8563"}],"version-history":[{"count":0,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts\/8563\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/media\/8564"}],"wp:attachment":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/media?parent=8563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/categories?post=8563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/tags?post=8563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}