{"id":8899,"date":"2023-07-05T12:55:21","date_gmt":"2023-07-05T18:55:21","guid":{"rendered":"https:\/\/board.org\/?p=8899"},"modified":"2026-01-30T00:29:31","modified_gmt":"2026-01-30T06:29:31","slug":"ethical-ai-whats-on-the-horizon-for-enterprise-data-leaders","status":"publish","type":"post","link":"https:\/\/board.org\/data\/resources\/ethical-ai-whats-on-the-horizon-for-enterprise-data-leaders\/","title":{"rendered":"Ethical AI: What&#8217;s on the horizon for enterprise data leaders"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li>Expansions in AI capabilities have required companies to broaden their approach to AI governance, particularly new generative AI bots like ChatGPT.<\/li>\n<li>Employees\u2019 direct access to ChatGPT could cause significant harm \u2014 privacy violations, copyright infringement, etc. \u2014 if it\u2019s not governed.<\/li>\n<li>Though some companies have banned employee use of ChatGPT, this could backfire and create \u201cshadow AI.\u201d Instead, companies should provide training and clear policies.<\/li>\n<li>To ensure the ethical use of AI company-wide, many have implemented advisory committees or ethics boards.<\/li>\n<li>AI regulation is coming to the U.S., though it\u2019ll likely lag behind the EU. We could see a state-by-state approach rather than comprehensive federal regulation.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p>It\u2019s safe to say the proliferation of artificial intelligence technologies is on everyone\u2019s minds this year as corporate interest and excitement reach a critical mass.<\/p>\n<p>AI and machine learning (ML) have long promised game-changing opportunities for companies, but today, executives are feeling some pressure to move quickly.<\/p>\n<p>In fact,<a href=\"https:\/\/www.accenture.com\/us-en\/insights\/applied-intelligence\/build-data-strategy\" target=\"_blank\" rel=\"noopener\"> Accenture found<\/a> that 84% of C-suite leaders say they won\u2019t achieve their growth objectives, and three-quarters believe they risk going out of business in five years unless they scale AI.<\/p>\n<p>Still, companies need to strike a balance between innovation and governance as consumers grow increasingly aware of the potential perils from privacy violations to unwanted biases.<\/p>\n<p>What does the future of AI governance look like, and how can companies scale without exposing themselves to significant risks?<\/p>\n<p>We gathered insights from expert data and analytics leaders.<\/p>\n<h2>Reacting to the Expansion of Generative AI<\/h2>\n<p>Large enterprises aren\u2019t strangers to adopting AI and ML to drive efficiencies, but for the first time, their employees have gained direct access to these capabilities.<\/p>\n<p>This year, OpenAI\u2019s ChatGPT has exploded in popularity due to its capacity to generate human-like conversations.<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/technology\/2023\/feb\/02\/chatgpt-100-million-users-open-ai-fastest-growing-app\" target=\"_blank\" rel=\"noopener\">The Guardian reported<\/a> that ChatGPT hit 100 million monthly active users just two months after its launch, making the generative AI bot the fastest-growing application in history.<\/p>\n<p>Furthermore, companies like Canva, Adobe, and others have introduced their own generative AI tools, and SalesForce even announced plans to <a href=\"https:\/\/www.axios.com\/2023\/03\/07\/salesforce-generative-ai-chatgpt-slack\" target=\"_blank\" rel=\"noopener\">integrate ChatGPT into Slack<\/a>.<\/p>\n<p>During an Enterprise Data Strategy Board <a href=\"https:\/\/go.board.org\/ai-governance?_gl=1*uhkw6y*_ga*MTgyODgzMTM0Ny4xNjU1MzA0OTk5*_ga_LKGTYTDQ9M*MTY4MzEyMzA4MC4yMDUuMS4xNjgzMTIzNDkyLjAuMC4w\" target=\"_blank\" rel=\"noopener\">panel on responsible AI in 2023<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/kevinpetrietech\" target=\"_blank\" rel=\"noopener\">Kevin Petrie<\/a>, Vice President of Research at Eckerson Group, touched on the issues caused by easy access to these models.<\/p>\n<p>He said, \u201cConsumers, for the first time, are interacting firsthand with AI bots in a way they weren\u2019t before, and there\u2019s a profound society-wide anxiety about AI related to bias and privacy.\u201d<\/p>\n<blockquote><p>\u201cConsumers, for the first time, are interacting firsthand with AI bots in a way they weren\u2019t before, and there\u2019s a profound society-wide anxiety about AI related to bias and privacy.\u201d<\/p>\n<p><em><a href=\"https:\/\/www.linkedin.com\/in\/kevinpetrietech\" target=\"_blank\" rel=\"noopener\">Kevin Petrie<\/a>, Vice President of Research at Eckerson Group<\/em><\/p><\/blockquote>\n<h2>Ensuring the Safe and Ethical Use of AI<\/h2>\n<p>Employers are struggling to govern the use of generative AI, and the risks could be serious, from copyright infringement to major privacy violations. For example, <a href=\"https:\/\/www.cyberhaven.com\/blog\/4-2-of-workers-have-pasted-company-data-into-chatgpt\/\" target=\"_blank\" rel=\"noopener\">Cyberhaven recently reported<\/a> that 11% of data entered into ChatGPT by employees is confidential.<\/p>\n<p>As a result, there\u2019s a growing list of companies restricting employee use of ChatGPT; <a href=\"https:\/\/www.forbes.com\/sites\/siladityaray\/2023\/05\/19\/apple-joins-a-growing-list-of-companies-cracking-down-on-use-of-chatgpt-by-staffers-heres-why\/?sh=4a60562628ff\" target=\"_blank\" rel=\"noopener\">according to Forbes<\/a>, Apple, Samsung, Amazon, and JPMorgan Chase have banned or limited internal use of the bot.<\/p>\n<p>However, some say prohibiting employee access to these bots might not be the right solution. <a href=\"https:\/\/uk.linkedin.com\/in\/neilthacker\" target=\"_blank\" rel=\"noopener\">Neil Thacker<\/a>, Chief Information Security Officer at Netskope, believes this approach could actually backfire.<\/p>\n<p>He <a href=\"https:\/\/www.computerweekly.com\/feature\/ChatGPT-is-creating-a-legal-and-compliance-headache-for-business\" target=\"_blank\" rel=\"noopener\">told TechTarget<\/a>, <strong>\u201cBanning AI services from the workplace will not alleviate the problem as it would likely cause \u2018shadow AI\u2019 \u2014 the unapproved use of third-party AI services outside of company control.\u201d<\/strong><\/p>\n<p>Instead, organizations need to broaden their approach to AI governance to ensure employees are using these tools safely.<\/p>\n<p>During the Enterprise Data Strategy Board panel, <a href=\"https:\/\/www.linkedin.com\/in\/natalieheisler\/?originalSubdomain=ca\" target=\"_blank\" rel=\"noopener\">Natalie Heisler<\/a>, Managing Director of Responsible AI at Accenture Applied Intelligence, echoed this thought.<\/p>\n<p>\u201cGenerative AI is mediating a workflow, as opposed to traditional AI, which perhaps created a prediction or an output that we know and understand and can more easily interpret,\u201d Natalie said. \u201cIt\u2019s asking us to broaden the lens through which we look at that impact.\u201d<\/p>\n<blockquote><p>\u201cGenerative AI is mediating a workflow, as opposed to traditional AI, which perhaps created a prediction or an output that we know and understand and can more easily interpret.\u201d<\/p>\n<p><em><a href=\"https:\/\/www.linkedin.com\/in\/natalieheisler\/?originalSubdomain=ca\" target=\"_blank\" rel=\"noopener\">Natalie Heisler<\/a>, Managing Director of Responsible AI at Accenture Applied Intelligence<\/em><\/p><\/blockquote>\n<p>This means that not only do organizations need to consider the output itself but also how the human will interpret it and the steps moving forward.<\/p>\n<p>There are steps companies can take to mitigate risk, such as creating a comprehensive policy around acceptable uses of AI, providing employee education and training, monitoring usage, and working with legal counsel to ensure compliance.<\/p>\n<p>Some organizations have even implemented AI advisory committees to <a href=\"https:\/\/board.org\/data\/leaders\/establishing-enterprise-accountability-around-artificial-intelligence\/\" target=\"_blank\" rel=\"noopener\">promote enterprise-wide accountability<\/a>.<\/p>\n<p>For example, IBM developed a central, cross-disciplinary <a href=\"https:\/\/www.ibm.com\/artificial-intelligence\/ethics\" target=\"_blank\" rel=\"noopener\">AI Ethics Board<\/a> to serve as one mechanism by which IBM holds the company accountable.<\/p>\n<h2>Keeping an Eye on Future Regulations<\/h2>\n<p>It\u2019s clear that concern about AI and personal data is rising, and that concern has not escaped the attention of regulators.<\/p>\n<p>The European Union proposed the <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/regulatory-framework-ai\" target=\"_blank\" rel=\"noopener\">Artificial Intelligence Act<\/a>, a legal framework that aims to significantly bolster regulations on the development and use of AI.<\/p>\n<p>Per the <a href=\"https:\/\/www.weforum.org\/agenda\/2023\/03\/the-european-union-s-ai-act-explained\/\" target=\"_blank\" rel=\"noopener\">World Economic Forum<\/a>, the proposed legislation, which could go into effect by the end of 2023, is primarily focused on addressing data quality, transparency, human oversight, and accountability.<\/p>\n<p>We can expect AI regulation to come to the U.S. as well, though it may occur at a more gradual pace.<\/p>\n<p>Notably, in June, a bipartisan group of legislators introduced the \u201c<a href=\"https:\/\/www.congress.gov\/bill\/118th-congress\/house-bill\/4223\/text\">National AI Commission Act<\/a>\u201d to create a committee focused on regulating AI, <a href=\"https:\/\/www.forbes.com\/sites\/washingtonbytes\/2023\/06\/27\/ai-regulation-is-coming-to-the-us-albeit-slowly\/?sh=5d4aa1f57ee1\" target=\"_blank\" rel=\"noopener\">according to Forbes<\/a>.<\/p>\n<p>Despite the U.S.\u2019s slower pace, Forbes highlighted how U.S. enterprises still react to the EU legislation, even when they\u2019re not covered by the law.<\/p>\n<p>For example, research showed that after the EU passed the <a href=\"https:\/\/www.consilium.europa.eu\/en\/policies\/data-protection\/data-protection-regulation\/#:~:text=The%20GDPR%20establishes%20the%20general,data%20processing%20operations%20they%20perform.\" target=\"_blank\" rel=\"noopener\">General Data Protection Regulation<\/a> (GDPR), U.S. companies still changed the way they collected and stored personal data.<\/p>\n<p>Still, this slow movement toward AI regulation in the U.S. could increase the likelihood of a patchwork of state laws as opposed to federal regulation.<\/p>\n<p>Today, cities and states have adopted laws related to specific AI use cases. For example, at the start of 2023, New York City adopted (<a href=\"https:\/\/www.littler.com\/publication-press\/publication\/new-york-city-adopts-final-regulations-use-ai-hiring-and-promotion#:~:text=NYC%20144%20prohibits%20employers%20or,applicants%20and%20employees%20who%20are\" target=\"_blank\" rel=\"noopener\">AEDT<\/a>) which restricts the use of automated employment decision tools.<\/p>\n<p>Moving forward, different jurisdictions may continue to take varied approaches to AI policy.<\/p>\n<p>Panelists touched on this idea during the Enterprise Data Strategy Board discussion on responsible AI and said that a more conservative approach may be the most risk-averse strategy.<\/p>\n<p>In other words, if you\u2019re compliant with the highest standard of policy, then you can ensure you\u2019re largely meeting impending regulations.<\/p>\n<p>During the panel, <a href=\"https:\/\/ca.linkedin.com\/in\/aditya-anne\" target=\"_blank\" rel=\"noopener\">Aditya Anne<\/a>, Director of Advanced Analytics and AI at CIBC, said, \u201cIn the end, they all follow the same set of principles; it\u2019s always about privacy; it\u2019s always about making sure your algorithms are fair and explainable. If you take a principle-based approach in your organization, you shouldn\u2019t be worried about how these regulations are shaped out in different places.\u201d<\/p>\n<h2>Benchmarking with Other Data Analytics Leaders<\/h2>\n<p>It\u2019s clear that the AI world is moving at a rapid pace, and enterprise leaders need to stay nimble.<\/p>\n<p>Overall, Natalie said this increased risk awareness, both among consumers and corporations, will only yield positive results.<\/p>\n<p>She said, \u201cWithout understanding the risks, we can\u2019t mitigate and control them. I think that with the knowledge in hand, we can make deliberate and responsible choices about where to set the guidelines and how to innovate responsibly.\u201d<\/p>\n<p>Keeping up with this evolving environment isn\u2019t easy, but benchmarking with other enterprise leaders can help you gut-check your own strategy.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;10232&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;75px&#8221; bottom_padding=&#8221;50px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Interested in learning more about membership?&#8221; font_container=&#8221;tag:h2|font_size:35px|text_align:center|color:%23000000|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15px&#8221;][vc_custom_heading text=&#8221;As a leader, your mission is important. 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