{"id":9319,"date":"2023-08-29T15:55:28","date_gmt":"2023-08-29T21:55:28","guid":{"rendered":"https:\/\/board.org\/?p=9319"},"modified":"2026-01-30T00:46:48","modified_gmt":"2026-01-30T06:46:48","slug":"earning-stakeholder-trust-and-support-for-your-privacy-program","status":"publish","type":"post","link":"https:\/\/board.org\/dataprivacy\/resources\/earning-stakeholder-trust-and-support-for-your-privacy-program\/","title":{"rendered":"Earning Stakeholder Trust and Support for Your Privacy Program"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p><strong>Key takeaways:<\/strong><\/p>\n<ul>\n<li><strong>Integrate close to the business:<\/strong> If you integrate your operations into how HR, marketing, procurement, etc., you\u2019re more likely to establish strong partnerships.<\/li>\n<li><strong>Position privacy as a value prop:<\/strong> Privacy is too often seen as a cost drain, but you\u2019ll establish value for your program if you can explain the \u201cwhy\u201d behind your principles and help other teams with some wins.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<p>It\u2019s no secret that chief data privacy roles win by influence. Earning stakeholder trust and support is paramount, and this endeavor has to extend well beyond senior leadership.<\/p>\n<p>Despite the undeniable growth the privacy space has seen in recent years, winning friends and influencing enterprise partners can still be a challenge.<\/p>\n<p>In fact, Data Privacy Board members privately shared that they\u2019ve experienced more difficulty gaining traction with middle-layer employees than they have with executives.<\/p>\n<p>We broke down how several senior data privacy leaders at large companies fostered strong enterprise partnerships and positioned privacy as a value proposition.<\/p>\n<h2>Integrate Close to the Business<\/h2>\n<p>Privacy is still a relatively young department within many companies, even billion-dollar corporations. So, it\u2019s important to remember that shifting the collective mindset to foster a privacy-first culture won\u2019t happen overnight.<\/p>\n<p>During a recent <a href=\"https:\/\/go.board.org\/evolving-data-privacy-roles?_gl=1*mye1kb*_ga*NjYyNDcyODE1LjE2OTUzOTgwMTU.*_ga_LKGTYTDQ9M*MTcwOTc1OTU0OC4yMTguMS4xNzA5NzY0Nzk5LjIxLjAuMA..\" target=\"_blank\" rel=\"noopener\">Data Privacy Board panel discussion<\/a>, Marriott Vacations Worldwide Vice President and Head of Global Privacy <a href=\"https:\/\/www.linkedin.com\/in\/andrew-bjerken-ciso\/\" target=\"_blank\" rel=\"noopener\">Drew Bjerken<\/a>, supported this sentiment.<\/p>\n<p>He\u2019s been leading the privacy program for over two years and said he\u2019s seen a shift in culture \u2014 stakeholders value privacy\u2019s input.<\/p>\n<p>Still, Drew said, \u201cI\u2019m not going to lie it was an uphill climb initially because of the change of culture.\u201d<\/p>\n<p>He shared that the team worked to be viewed as real enterprise partners rather than advisors.<\/p>\n<p>\u201cThere\u2019s definitely a difference,\u201d Drew said. \u201cA partner is there from the beginning to the end, and an advisor tells you, \u2018Here\u2019s your requirements, go forth and do what you need to do.&#8217;\u201d<\/p>\n<p>During the panel, <a href=\"https:\/\/www.linkedin.com\/in\/xochitl-monteon-98a9131\/\" target=\"_blank\" rel=\"noopener\">Xochitl Monteon<\/a>, Chief Privacy Officer at Intel, also emphasized the importance of cross-department collaboration and integrating close to the business.<\/p>\n<p>Cyber privacy and safety have long legacies at Intel. Xochitl said, \u201cThey\u2019re woven into our culture,\u201d but she still shared advice for gaining enterprise-wide support.<\/p>\n<blockquote><p>\u201cIf you integrate close enough into the way HR, marketing, product development, and research operate, it just becomes a part of the way you do business. It is a value proposition.\u201d<\/p>\n<p><em>Xochitl Monteon, Intel<\/em><\/p><\/blockquote>\n<p>Furthermore, it\u2019s important that your program\u2019s mission and principles are closely aligned with the overarching enterprise objectives.<\/p>\n<p>Ask yourself, what is the long-term vision of your company, and how can privacy aid in that journey?<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/sarah-stocke-stalnecker-a382957\/\" target=\"_blank\" rel=\"noopener\">Sarah Stalnecker<\/a>, Global Director of Data Privacy at New Balance, shared how her team achieved this alignment during a <a href=\"https:\/\/go.board.org\/internally-branding-data-privacy-program?_gl=1*1wmlx3s*_ga*NjYyNDcyODE1LjE2OTUzOTgwMTU.*_ga_LKGTYTDQ9M*MTcwOTc1OTU0OC4yMTguMS4xNzA5NzY0Nzk5LjIxLjAuMA..\" target=\"_blank\" rel=\"noopener\">panel discussion on internal branding<\/a>.<\/p>\n<p>Sarah said, \u201cHow do we make sure that we\u2019re laddering up to the larger brand purpose and brand ideals so that there is a little bit of consistency with what the brand is trying to achieve? Part of being a purpose-driven brand absolutely extends to the way that you collect, keep, store, share, and delete data, right?\u201d<\/p>\n<h2>Positioning Privacy as a Business Enabler<\/h2>\n<p>Part of gaining stakeholder support comes down to explaining the \u201cwhy\u201d behind your program and requirements. You don\u2019t want your program to be seen as the place where new project ideas simply go to die.<\/p>\n<p>Drew said this starts with having a great privacy team that understands the importance of winning the hearts of stakeholders.<\/p>\n<p>\u201cThey do that each and every day by spending those extra few minutes to explain why we\u2019re doing something versus just telling them we need to do something,\u201d Drew said.<\/p>\n<blockquote><p>\u201cMy job isn\u2019t to tell the business \u2018no.\u2019 The business has to survive. My job is to figure out how we can do what they want in a compliant manner that adheres to the privacy principles we\u2019ve set forth.\u201d<\/p>\n<p><em>Drew Bjerken, Marriott Vacations Worldwide<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/caroline-parks-88943915\/\" target=\"_blank\" rel=\"noopener\">Caroline Parks<\/a>, Senior Director of Corporate Privacy Counsel at Expedia Group, also described this idea as being a \u201ccritical friend\u201d within the organization.<\/p>\n<p>\u201cWe\u2019re all going in the same direction, but I might be the one that holds them up and says, \u2018Is there a better way?\u2019 Caroline said. \u201cFor me, that consistent but principled approach helps to give the business that extra lens.\u201d<\/p>\n<p>Part of acting as a business enabler is really understanding your stakeholders\u2019 objectives. Caroline said one of the best methods for winning trust and support comes down to finding common ground and helping teams solve their pain points.<\/p>\n<blockquote><p>\u201cFor me, one of the main things was actively listening and actually hearing the business. If you can really understand what is driving your business, then I believe you can actively serve them.\u201d<\/p>\n<p><em>Caroline Parks, Expedia Group<\/em><\/p><\/blockquote>\n<h2>Benchmarking with Your Peers<\/h2>\n<p>Even for large companies, stakeholder support for privacy isn\u2019t a given, and combating the reputation of being a cost add can be a challenge.<\/p>\n<p>Learning from your peers at companies like Intel, Expedia Group, or Marriott Vacations Worldwide can help you advance your strategy.<\/p>\n<p>If you\u2019re interested in learning more about peer communities like the Data Privacy Board, get in touch below.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;10232&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;75px&#8221; bottom_padding=&#8221;50px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Interested in learning more?&#8221; font_container=&#8221;tag:h2|font_size:35px|text_align:center|color:%23000000|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15px&#8221;][vc_custom_heading text=&#8221;As a leader, your mission is important. We\u2019re here to help you win.&#8221; font_container=&#8221;tag:h3|font_size:30px|text_align:center|color:%23000000|line_height:1.5&#8243; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15px&#8221;][nectar_btn size=&#8221;medium&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#000000&#8243; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;fontawesome&#8221; text=&#8221;Apply to Join&#8221; icon_fontawesome=&#8221;fa fa-chevron-right&#8221; url=&#8221;\/join\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>How several senior data privacy leaders at large companies fostered strong enterprise partnerships and positioned privacy as a value proposition.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":9320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[204],"tags":[],"class_list":{"0":"post-9319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dataprivacy","8":"content-type-blog"},"acf":{"boardmc_hide_post_header":null,"boardmc_hide_site_header":null},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts\/9319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/comments?post=9319"}],"version-history":[{"count":0,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/posts\/9319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/media\/9320"}],"wp:attachment":[{"href":"https:\/\/board.org\/wp-json\/wp\/v2\/media?parent=9319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/categories?post=9319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/board.org\/wp-json\/wp\/v2\/tags?post=9319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}